Global sports brand Nike have confirmed that Mousehole AFC will be the first club in Cornwall to achieve NIKE PARTNER CLUB STATUS, after extensive meetings to explore the club’s innovative plans to establish an Academy, as announced last week.
Jason Blunt, incoming Head of the new Academy, and the Elite Player Performance Programme, said: “It’s extremely impressive for a worldwide ‘giant’ like Nike to develop a relationship with a football club at this level, but they can clearly see and are excited about the huge potential in the club’s plans. I am absolutely delighted at this link-up. It gives massive status to the Academy and will ensure the highest standards and provide a consistent identity throughout the club – for example, all Mousehole teams will play in the newly-designed Nike kit. It also provides value and a real opportunity to the local sponsors of Mousehole AFC, who can leverage their own brands off the club’s association with the global prestigious Nike brand. It’s a great way to get the Elite programme off the ground, with the trials coming up soon.”
Ben Kitlocker, representing the Nike Partnership, was enthusiastic about Mousehole AFC’s new partner status: “Its an exciting and forward- thinking plan to integrate the Elite Player Performance Programme into their first team squad.”
The club has confirmed the next step for the Elite Player Performance Programme. Trials will be held for 16-23 year olds on Saturday 1st July, with further details announced on the Mousehole AFC website in due course.
The 12 successful participants will then receive Jason Blunt as their full time coach. The select 12 will have group performance training and multiple technical one-on-one coaching sessions each week focusing on performance, technique, nutrition, psychology and education, using the latest world-class technology, video and data analysis, sport science and footballing resources available to the club.
The club’s newly-declared policy is that 66% of the First team squad will come from the Elite group of 16-23 year olds.