Mousehole AFC is delighted to announce the appointment of Darren Buckley as the club’s new Commercial Manager, a significant move that promises to elevate the club’s commercial operations and community engagement. Darren joins Mousehole AFC following successful tenures at Truro City and the Cornwall Chamber of Commerce, where he demonstrated exceptional skills in commercial development and stakeholder engagement. His appointment with Mousehole comes on the day he also takes up a new role as Cornwall Business Development Manager for the Federation of Small Businesses.
With a passion for football and an extensive background in business management, Darren brings a wealth of experience to his new role. At Truro City, he successfully reinforced the club’s commercial foundation, forging impactful partnerships and increasing revenue streams through innovative strategies. His leadership at the Cornwall Chamber of Commerce saw him bring in substantial financial support, further highlighting his capability to generate growth and sustainability for organizations.
Darren expressed his enthusiasm for joining Mousehole AFC, stating, “This is an exciting challenge for me. I know I can get my teeth into this project and help the club grow both commercially and within the local community. We have a fantastic opportunity to engage with supporters and local businesses to create a thriving environment for everyone involved with the club.”
One of Darren’s main objectives will be to enhance community involvement and boost attendance at matches. He aims to foster strong relationships with local businesses and organizations to generate support for the club, believing that a collaborative effort will yield great results both on and off the pitch. Darren visited Trungle for the win over Bemerton Heath Harlequins and was quick to praise the achievements of the club to date and the incredible work of the volunteers behind the scenes.
“Those volunteers are fantastic. Everybody that works in that football club, the fans, everybody I’ve met, you can see right away that their hearts are in the right place and they’re trying to move it forward. We just need to go to that next level in everything we do. It’s not a big jump, believe it or not. It’s only a small jump to get to that next level.”
Originally from Oldham, Darren came to Cornwall 41 years ago. As well as Truro City and CCC, he has had roles at Cornwall Gold, Truro and Penwith College and The Richardson Hotel Group. He’s also been prolific on the pitch – playing in every role from goalkeeper to forward during spells with Perranwell and Falmouth Town.
As he steps into his new role, Darren is eager to leverage his extensive network and marketing expertise to elevate the club’s profile. He recognizes the potential for growing the club’s brand and aims to implement strategies that will appeal to a wider audience. “Mousehole AFC has a rich history and a dedicated fan base. My goal is to bring in new supporters and partners who can contribute to our vision moving forward,” he added.
Club officials are equally optimistic about Darren’s arrival. Director of Football Adam Fletcher remarked, “When we saw Darren had left his role at Truro we knew we needed to reach out and explain the project we have here, We have many fantastic parts of the club but commercially we are lacking and after 3/4 meetings with Darren I genuinely could not think of anyone better to take the department on and help grow the club in a different way. Everyone is super excited to welcome Darren properly and we can’t wait to see some of his ideas come to life..”
Darren Buckley officially joins the club immediately and is ready to hit the ground running. Fans and local businesses alike can look forward to new initiatives, increased engagement opportunities, and a commitment to fostering a vibrant football culture in the heart of our community.
Welcome aboard, Darren!
